Unless you’ve been living under a rock for the past few years, then I’m sure you’re familiar with the athleisure industry-titan, Alphalete.
Founded in 2015 by fitness influencer Christian Guzman, Alphalete has rapidly exploded by utilizing community-building strategies to assemble a high profile and highly engaged squad of “sponsored athletes”. The result; these dedicated individuals have contributed to power significant Earned Media Value (EMV) growth: from May 2019 to April 2020, Alphalete collected $29.8M EMV, a 53% year-over-year surge!
This success, and flawless influencer marketing strategies behind it, has clearly skyrocketed Alphalete to become one of the top atheisure brands of 2020 following the likes of household names such as Lululemon and Fabletics.
The Growth Of Christian Guzman
While there’s many fitness influencers in the social media world, Guzman has been consistent over the years with the content he frequently provides. Growing a massive subscriber and view count YouTube channel has allowed him to leverage his loyal fan-base into recurring customers. This method, which wasn’t possible just a decade ago, has revolutionized modern marketing techniques and allows startup brands to thrive in the digital age.
As we’ve watched Guzman grow up on camera physically, he’s shown an in-depth look on how his businesses have flourished as well. From his first steps as a budding entrepreneur, to building his conglomerate of brands ranging from Alphalete, 3D Energy, and his newest project, Alphaland, his evolution has truly been inspiring to individuals aspiring to follow in his footsteps.
The Future Of Alphalete
Guzman’s ambitions have proven to reach beyond the stars, and he’s showing no signs of slowing down. His latest venture, Alphaland, will soon be one of the top destinations for fitness enthusiasts around the globe.
As far as Alphalete, the brand has firmly planted its roots and is here to stay. The simplistic branding, high-end quality, and revolutionary designs has found it’s way into many wardrobes. The versatility allows for a fashionable gym attire look to a casual streetwear fit. Each launch boasts a completely redesigned line allowing the brand to not only evolve with the latest styles, they set the standard for the latest athleisure trends on the market.
“Learn more. Dream more. Do more.” -Christian Guzman
To view Alphlalete’s full product collection visit: www.AlphaleteAthletics.com
Connect with Christian Guzman on Instagram: @ChristianGuzmanFitness
By: VolumeUP | Modern Influential Business
